Overview
This August, Wexford Town will welcome the world to the Sunny Southeast for Fleadh Cheoil na h’Éireann, the world’s largest celebration of Irish traditional music and heritage. The event is expected to draw over half a million visitors, making it one of the biggest gatherings in the country this year.
To make this year’s Fleadh the most memorable yet, we are actively seeking sponsors. This presents a unique opportunity for brand visibility and engagement with a diverse and enthusiastic audience. With 500,000+ attendees, sponsors will have an unparalleled platform to connect and interact with a wide range of individuals.
The Fleadh in Numbers
- 25,000,000+ media reach
- 4,000,000+ social media reach
- 500,000+ attendees
- €60,000,000 anticipated to be generated for the host town
2023 Mullingar Results
Fleadh Cheoil na hÉireann attracts substantial national and international attention in the lead-up to, and during, the week-long event. The event in 2023 was no different, achieving vast reach and awareness both locally and nationally, significantly extending the reach of our sponsors.
TOTAL CAMPAIGN REACH: 37,019,126
Articles – 171
Radio Hits – 41
Online Hits – 178
Earned Media Reach – 29,406,926
Social Media Reach – 4,194,967
Media Partnership Reach – 3,258,202
Ticketing website click-throughs – 8,549
2024 SPONSORSHIP PACKAGES
5k
Sponsorship Package
- Invitation to the Opening Ceremony
- Logo Identification and direct link here on the Fleadh website
- Quarter Page Advert in the Clár
- 10 complimentary tickets to selection of concerts during the week
10k
Sponsorship Package
- Opportunity to display branding/sponsor at Opening Concert
- Half page ad in Clár
- Logo on printed information leaflets to be distributed before and during the Fleadh
- Logo on Fleadh Cheoil website
- Coverage on two rolling screens on streets of town during the week of Fleadh
- 20 complimentary tickets to selection of concerts during the week
25k
Sponsorship Package
- Every element of €10k package PLUS:
- Branding at Gig Rig
- Full page add in Clár
- Three ad spots during live streaming over competition days
- 30 complimentary tickets to selection of concerts during the week
50k
Sponsorship Package
- Every element of €10k / €25k package PLUS:
- Five spots during live streams over competition days
- Placement in Wexford media publication as part of event partnership
- 40 complimentary tickets to selection of concerts during the week
For more information please contact Madeleine Quirke, Fleadh Committee Sponsorship Lead, email: 2024sponsorship@fleadhcheoil.ie
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